Making Markets Work for the Poor
GCI strives to exploit the free market as a means up helping people escape poverty rather than be victims of it. By identifying or designing locally produced affordable, income-generating technologies that help rural communities improve the quantity and quality of their crops we engage them in the local market and provide them with a sustainable way to improve their quality of life.
In the case of the Greenhouse Model, a farmer who purchases a greenhouse generates income for the manufacturer and the manufacturer in turn provides employment to the installers and the field technicians who follow up with the greenhouse owner to help him get the maximum yield from his investment. Ultimately, the manufacturer and his employees will purchase vegetables from the same farmer when he brings his crop to market.